Identity Guide System

We have this hope, and since our beginning we have spoken, published, produced, and designed a diversity of materials to share this hope with others. But up until now, we haven’t had a unified strategy for how to present it across the thousands of materials we create every week.


And though we may look, pray, read, think, worship, sing, and share differently, we all look forward to the Sabbath. We all look forward to the future, when Jesus will come again. It’s in our very name, this anticipation of the seventh-day Sabbath, and this longing for another Advent. Our history and future as a…

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How to Use These Guidelines

These guidelines describe the core elements and principles of our identity system. They are intended to be dynamic, consisting of regular updates as we learn from members and church leadership about what works best for their respective audiences. While the new official church logo is available for download in almost a hundred languages, this initial…

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Global Elements

The core elements of the system are few, but if adopted consistently, they will have a powerful impact on the mission of the church.

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Using the System

The ultimate goal of this work is to help people know we are all Seventh-day Adventists.

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